binbrics.com

B in BRICS+

About us

B in BRICS+ has a solid past, a dynamic present and an exciting future.

Founded by Marcelo Jarmendia in 2024, it builds on the two decades of experience by Brazil in Chicago, the first Portuguese language school in the United States, which he founded in 2006. As Brazil strengthens its partnerships with other BRICS+ countries, our language school expands its reach and agreements with academics and professionals from around the world, particularly BRICS+ nations. Besides our Portuguese language courses for English and Spanish, we also offer classes for Russian speakers, and soon will expand our offering to Arabic, Chinese, Farsi and Hindi speakers.

We also produce content in the Portuguese language: blog posts, podcasts and videos. Our focus is on the Portuguese language, Brazil, BRICS+, geopolitics, culture and tourism. 

Our Team

Meet our founder

Our founder, Marcelo Jarmendia, our founder, has over 25 years of experience teaching. He started his career teaching Spanish in companies throughout São Paulo, Brazil. In late 2004, he moved to Chicago, where he continued his passion, teaching both Spanish and Portuguese. Two years after moving to Chicago, in 2006, he founded Brazil in Chicago, the first language school in the United States entirely dedicated to the Portuguese language, offering a range of courses for English and Spanish speakers.
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Our Story

Later that year, in October 2006, Brazil in Chicago opened its doors – the first language school dedicated to Portuguese in the United States. We had two classrooms in the Uptown neighborhood. As the Brazilian economy was expanding at that time, demand for the Portuguese language increased dramatically. In order to attend to that demand, we quickly had to expand to two more classrooms, and our small team of three instructors doubled in size.

There, our school, with four classrooms, also hosted movie showings, kids classes, cooking classes, and dance classes. Here is when we really expanded, having an average of 12 group classes every week. Our close connections with the Brazilian artistic community allowed for many collaborations. We were also the first sponsor of Mostra, the Brazilian film festival in Chicago. As Brazil’s GDP was growing, so was the demand for Portuguese, which also came from the prestigious MBA schools in Chicago. We sent teachers there to work with their LatAm student groups, where students were committed to speaking the languages of Latin America.

We combine over 25 years of experience teaching three languages – Portuguese, Spanish, and English – in three regions – United States, Brazil, and Europe. We have taught in corporate offices, classrooms, and private homes. 

Our Team

Our teachers have many years of experience and specialized education. They are native speakers and/or have living experience in Portuguese-speaking countries. They are trained in our method and platform, and are passionate about teaching.

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Our Online Platform

Access a wide range of materials, exercises, quizzes and more through our Online Platform. Keep studying between sessions, at your own pace. Submit your assignments, take readily available lessons and interact with other students and native speakers. From anywhere, with any device.

Our Method

Our method is based on an intercultural approach, where students are encouraged to converse and learn not only about Brazilian culture but also to think about their own and also their classmates’ – we have a very international group of students! We want you to speak from lesson one. You will learn vocabulary, grammar, and pronunciation, but the goal is to use them as building blocks for conversation.
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Our Mission

We bring Brazil closer to our students.